Behavioral Sciences & Nudge: new frontiers for customer experience?

The whole “mar-tech” space (marketing, technology, data & analytics) is going through an unprecedented period of change. The driving forces are technological breakthrough, business model hacking (start-ups), and competitive pressure, moving at an incredible speed. But behind all these changes is a common quest: the ideal customer experience. Customer experience is the new horizon after excellence in service, greater satisfaction, or stronger recommendations for more predictable business results.