richard bordenaveBehavioral Sciences & Nudge: new frontiers for customer experience?The whole “mar-tech” space (marketing, technology, data & analytics) is going through an unprecedented period of change. The driving…·7 min read·Oct 28, 2020----
richard bordenaveCustomer Experience in the world’s “new normal” ?This article was originally published on the World Federation of Advertisers website.·4 min read·Oct 28, 2020----
richard bordenaveA Behavioral Engagement Path: Combining Nudge and GamificationAs an online user, you have noticed some special features designed to encourage you to take actions: a timer for a limited offer, a…·4 min read·Oct 25, 2020----
richard bordenaveWhat Behaviors will stick in the Future?The TRACER framework·4 min read·Oct 25, 2020----
richard bordenaveCustomer centricity: a bet, a belief, or a necessity?What is “customer centricity”? Is it a new managerial trend, just like agility or happiness at work? A belief that customers should be…·7 min read·Sep 26, 2020----