richard bordenave – Medium

richard bordenave

Behavioral Sciences & Nudge: new frontiers for customer experience?

The whole “mar-tech” space (marketing, technology, data & analytics) is going through an unprecedented period of change. The driving…

Oct 28, 2020

Behavioral Sciences & Nudge: new frontiers for customer experience?

Oct 28, 2020

Customer Experience in the world’s “new normal” ?

This article was originally published on the World Federation of Advertisers website.

Oct 28, 2020

Customer Experience in the world’s “new normal” ?

Oct 28, 2020

A Behavioral Engagement Path: Combining Nudge and Gamification

As an online user, you have noticed some special features designed to encourage you to take actions: a timer for a limited offer, a…

Oct 25, 2020

A Behavioral Engagement Path: Combining Nudge and Gamification

Oct 25, 2020

What Behaviors will stick in the Future?

The TRACER framework

Oct 25, 2020

What Behaviors will stick in the Future?

Oct 25, 2020

Customer centricity: a bet, a belief, or a necessity?

What is “customer centricity”? Is it a new managerial trend, just like agility or happiness at work? A belief that customers should be…

Sep 26, 2020

Customer centricity: a bet, a belief, or a necessity?

Sep 26, 2020

richard bordenave

richard bordenave

Richard Bordenave is CEO of BVA Nudge-Unit APAC, Author, Speaker, Specialist of Behaviour Change, Design Thinking, UX and Magic

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